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Ene Naturals receives innovative beauty brand award.

Hello everyone, we are so happy that we can finally share this interview with everyone. In this interview with African Brands, our MD Ene Adasen, talks about the inspiration behind the brand Ene Naturals and the gains and challenges of running a natural beauty business in Nigeria, Africa’s largest market.

We were so excited when the Creative director of Ene Naturals skincare limited was featured on the School of natural skincare website.

Below are excerpts:


A Business Built on Family and Passion

A Business Built on Family and Passion

Student success stories

Ene Adasen is both a mother and a successful natural beauty entrepreneur living in Lagos, Nigeria.
For many years Ene had found her sensitive skin didn’t respond very well to chemical-based products, and when she started having children she saw that they too were suffering from the same problems.
She realised that sensitive skin and allergies seemed to run deep in her family, and she and her children were constantly breaking out.
 

That’s when she made a decision to do something about it.

 
With her instinct as a mother pushing her to find a solution for herself and her kids, she decided it was time to fully embrace natural living. This was the beginning of a journey into natural skincare, driven by a hunger for the knowledge and skills to make her own products.
 

It was a journey that would change the direction of her life.  

 
Choosing natural living for herself and her family was a decision strongly rooted in her own childhood.
Ene was raised on a farm in rural Nigeria by her grandparents, who were herbal doctors, and so in matters of personal healthcare, she would always turn to this rich and deep pool of traditional knowledge first before trying pharmaceutical products.
 
But the challenge was to transfer this knowledge of herbs into effective skincare; something Ene says she found fascinating. Through her own research and perseverance, she started to learn how to make skincare products that worked for her and her kids’ sensitive skin.
Over time, she was able to make creams and soaps for the family and was happy this way until her friends started noticing the effect on her skin and that of her kids, and wanted her help with their own skin problems.

“Before I was blind, but now I can clearly see where my business should be.” – Ene shares her Road to Growth story – Cherie Blair Foundation for Women

I was so excited to read and watch my interview conducted by the Cherie Blair foundation. I am a proud alumni of the foundation’s Road to growth program which provides capacity building for women entrepreneurs across the world.

What began with a simple download of the Her Venture app and me completing as many course modules as I could in their mini-MBA app, I was selected for the Road to Grow program in partnership with The Enterprise Development Center of the Lagos Business School. I enjoyed every bit of the lectures, trainings and projects. The peer-to-peer groups and the mentoring aspects were incredible. I changed just as my business changed. It was an amazing experience and today, my business says a thank you to the Cherie Blair Foundation and EDC for investing time and resources on me and my business.

You can find the complete interview https://cherieblairfoundation.org/r2g-nigeria-ene/


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