Ene Naturals is a natural skin care and hair care brand that is based in Lagos, Nigeria. We also make organic baby foods. Our brand operation slogan is hand made; nature made so in staying true to that, we meticulously source our natural ingredients from the right sources. We also make the majority of our products by hand and thrive to sustain the integrity of our products by keeping our production processes truly natural. We are passionate about harnessing the resources that abound in nature; we are also passionate about creating products that nourish the skin, hair and body without fear of harming anyone. So, we will not compromise on quality or our processes. Our products are chemical free and free of artificial colors and preservatives.
Our brand slogan is Celebrating true African beauty this is why as an African skincare and haircare brand, we seek only to create products that celebrate our beauty as Africans as such we do not make bleaching products and stand firmly against anything that diminishes our African values and beauty. We understand the African skin and seek only to create products that nourish, protect and enhance our natural beauty.
Our vision is to be a foremost Nigerian brand in beauty products and foods that are truly natural and reflect our passion for nature and organic living.
OUR CORE VALUES:
- We are customer-focused as we see our customers as co-creators.
- We are 100% natural.
- Our credibility: we create products for the conscious consumer therefore our products are inspired by nature.
- Our passion: our products are made carefully with love.
I am Ene Adasen, founder of Ene Naturals. My journey into natural skincare started six years ago when I chose to embrace natural living fully. Prior to that time, I had been using chemical-based skincare products that had not responded well to my sensitive skin. As I began to have kids, I realized that my children had sensitive skin as well so there began my hunger for knowledge and skill acquisition into natural skincare and hair care. For someone like me who was raised on a farm in rural Nigeria by herbalist grandparents, going natural living was pretty much easy for me because from food to healthcare, I was already fully natural and would turn to herbs first before even trying pharmaceutical products. I guess the challenge for me then was transferring my knowledge of herbs into skincare, which I found very fascinating. So, I would research and go further to learn how to make skincare products for my kids and I. Over time, I was able to make creams and soaps for the family and I was happy this way until my friends started taking note of my skin and that of my kids. And so for the first two years, I would make products for free, without asking for a fee but using my friends and family members ‘experiences to form my first basis of research and documentation, which actually helped to horn my skills. And a few years down the line, I have my certification, my company is duly registered in Nigeria, with full trade mark and NAFDAC (National agency for food and drug administration agency) approval. When you are passionate about what you, success comes easy because you do not worry about the challenges. It is still this passion for creating good products that has kept us going. I am proud of the work we have done so far and is even more hopeful about the future.
My journey to creating natural skincare products led me into enrolling at the School of Natural Skincare where I learnt to formulate high performance serums for different skin types. My desire to have a solid brand has also led me into several professional training programs because I believe that anything worth doing is worth doing well. You can find out more about my passion and what drives me in my interview after the conclusion of my program HEREWe welcome you into our world to experience how our products are made by sharing videos and documenting our production journeys.
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