Welcome to Ene Naturals
Our brand slogan is Celebrating true African beauty this is why as an African skincare and haircare brand, we seek only to create products that celebrate our beauty as Africans as such we do not make bleaching products and stand firmly against anything that diminishes our African values and beauty. We understand the African skin and seek only to create products that nourish, protect and enhance our natural beauty.
Ene Naturals Skincare Limited was established in December 21, 2015 as a registered business and in September 18, 2018 became a registered limited liability company
Our vision is to be a foremost Nigerian brand in beauty products and foods that are truly natural and reflect our passion for nature and organic living.
Our Core values
- We are customer-focused as we see our customers as co-creators.
- We are 100% natural.
- Our credibility: we create products for the conscious consumer therefore our products are inspired by nature.
- Our passion: our products are made carefully with love.
I am Ene Adasen, founder of Ene Naturals Limited. I went into creating natural beauty products some eight years ago when I realized that my kids reacted to almost every kind of beauty products from bath soaps to even diapers. In order to manage my kids’ sensitive skin, I would use fragrance-free diapers and fragrance-free products and then I had to use baby products that contained aloe Vera as well. Over the time, I had to keep changing products because their skin did not heal completely because while their skin stayed stable some times, often times, it did not so I was back to square one. I have sensitive skin as well and allergies run deep in my family so naturally, my kids ended up with skin like mine. So my desire to finding lasting solutions to my kids’ skincare needs led me to researching about organic skincare products. As a child who was raised on a large farm in rural Nigeria by herbalist grandparents, I was a lover of nature and herbs. In my own way, I was practicing herbal medicine because this was what I was raised with so naturally, I wanted to incorporate the herbs that I loved so much and that are so predominant in Nigeria into skincare and hair care products for my kids. I was so excited when I succeeded.
Initially, I read a lot of books and bought natural beauty products formula books but I wanted to learn more about creating natural beauty products the right away because as a creative person, I was constantly creating new products and having them sampled because my head kept burning with ideas.
My journey to creating natural skincare products led me into enrolling at the School of Natural Skincare where I learnt to formulate high performance serums for different skin types. My desire to have a solid brand has also led me into several professional training programs because I believe that anything worth doing is worth doing well.
Cherie Blair Foundation Recipient
As a business owner, I am committed to building an African brand that is committed to making safe beauty products for Africans in diaspora which is why Ene Naturals is structured to function as a viable company positioned to create a lasting legacy. This is why I enrolled for the Cherie Blair Foundation Road to Growth program delivered by the Enterprise Development Centre, Pan African University Lagos, Nigeria. My company benefited immensely from the program and we were so fortunate to have been featured by the foundation in its success story documentary. You can find the compete article at https://cherieblairfoundation.org/r2g-nigeria-ene/
Our products are 100% plant-based and we do not make skin bleaching products. We make products for babies, kids and adults. We are committed to making products that are safe and toxic free.
Our Private label manufacturing services
We offer private label manufacturing services for startups and small businesses looking to start their own beauty brand but do not have the capacity to manufacture their own products. We create custom formulations for each of our private label clients and guide them through the creative and manufacturing process of their products. Because we are focusing on startups and small businesses, our MOQ is 50 pieces per product and our prices are affordable.
Our Training Academy
We offer certificate courses in natural skincare and hair care at our training academy. The courses are available on-site and online on this website. Click https://enenaturals.com/natural-skincare-training/ and https://enenaturals.com/natural-hair-care-training/ for more information.
Our Eco friendly initiative
By creating a product refill station, customers are able to walk into our store to refill their products or we ship the refill products to them directly to their homes. By doing this, we are encouraging our customers to reuse their product containers and to dislodge the idea of a single use container mentality. By choosing to reuse product containers and to refill their products with us, our customers are benefitting by saving 500 Naira because they are getting the products cheaper. We are able to accomplish this because by choosing to refill our products in paper packaging and pouches, we as a company, is saving such production costs as water, soap and sterilization, which is common with plastic packaging usage. By choosing to refill and use paper packaging, we are reducing water waste and manufacturing waste, which is a big deal for us. We are also saving on man hours employed in the actual production and packaging of products, which makes paper packaging and refills a better option.
We welcome you into our world and look forward to your comments and feedback.