Founded in Lagos, Nigeria, Ene Naturals is an esteemed brand specializing in natural skincare and haircare products. Committed to natural authenticity, we meticulously select our ingredients, emphasising those indigenous to Nigeria and Africa. Our products are handcrafted, emphasising the preservation of their natural integrity.

Our ethos is encapsulated in our slogan, “Celebrating True African Beauty.” As an African brand, we are dedicated to creating products that honour and enhance African beauty. Consequently, we firmly oppose any product that undermines our African values, including skin-bleaching products.

Ene Naturals Skincare Limited was established as a registered business on December 21, 2015, and transitioned to a limited liability company on September 18, 2018.

Our Vision

Our vision is to be a foremost Nigerian brand in beauty products and foods that are truly natural and reflect our passion for nature and organic living.

Our Core values

• We are customer-focused, as we see our customers as co-creators.
• We are 100% natural.
• Our credibility: we create products for the conscious consumer; therefore, our products are inspired by nature.
• Our passion: our products are made carefully with love.

Our Story

Our Brand Story

I am Ene Adasen, the founder of Ene Naturals Limited. My journey into the world of natural beauty products began eight years ago, driven by a personal challenge: my children’s adverse reactions to a range of beauty products, from bath soaps to nappies. This led me to explore fragrance-free options and aloe vera-infused baby products. Despite these changes, their skin issues persisted, prompting me to delve deeper into the realm of organic skincare.

My upbringing on a large farm in rural Nigeria, under the guidance of my herbalist grandparents, instilled in me a profound appreciation for nature and herbal remedies. This background naturally influenced my desire to integrate the herbs familiar to me into skincare and haircare products for my children. The success of these initial formulations was a pivotal moment for me.

Eager to expand my knowledge, I immersed myself in literature and purchased books on natural beauty product formulas. My creative drive kept me constantly experimenting with new ideas and product testing. This quest for deeper understanding led me to enrol in the School of Natural Skincare, where I honed my skills in formulating high-performance serums tailored to various skin types. My commitment to building a robust brand led me to participate in several professional training programs, guided by the belief that anything worth pursuing deserves our utmost effort and dedication.

To learn more about my formulation journey with the School of Natural Skincare, you can find my interview here

Cherie Blair Foundation Recipient

As a business owner, I am committed to building an African brand that is committed to making safe beauty products for Africans in diaspora, which is why Ene Naturals is structured to function as a viable company positioned to create a lasting legacy. This is why I enrolled in the Cherie Blair Foundation Road to Growth program delivered by the Enterprise Development Centre, Pan African University Lagos, Nigeria. My company benefitted immensely from the programme, and we were so fortunate to have been featured by the foundation in its success story documentary. You can find the compete article at https://cherieblairfoundation.org/r2g-nigeria-ene/

Our product line is exclusively composed of 100% plant-based ingredients, ensuring a natural and wholesome approach to skincare. We have a firm policy against producing skin-bleaching products, as we value the importance of natural beauty. Our range caters to all age groups, including babies, children, and adults, with a steadfast commitment to crafting safe and toxin-free products for our customers.

Our Private Label Manufacturing Services

We offer private label manufacturing services for start-ups and small businesses looking to start their own beauty brand but do not have the capacity to manufacture their own products. We create custom formulations for each of our private label clients and guide them through the creative and manufacturing process of their products. Because we are focusing on start-ups and small businesses, our MOQ is 48 pieces per product, and our prices are affordable. We provide bespoke private label manufacturing services tailored for start-ups and small businesses aspiring to launch their own beauty brands but lacking the manufacturing capabilities. Our team specialises in developing unique formulations for each private label client, offering comprehensive guidance throughout the product creation and manufacturing journey. Understanding the constraints of emerging businesses, we maintain a minimum order quantity of just 48 units per product, coupled with competitive pricing to support the growth of these ventures. We offer private label manufacturing services for start-ups and small businesses looking to start their own beauty brand but do not have the capacity to manufacture their own products. We create custom formulations for each of our private label clients and guide them through the creative and manufacturing process of their products. Because we are focusing on start-ups and small businesses, our MOQ is 48 pieces per product, and our prices are affordable.

Beauty Business Consultation

Building a beauty brand requires more than passion and a good idea. It requires clear direction, informed decision-making, the right development pathway, and a strong foundation for growth. This is why we work with aspiring and emerging beauty entrepreneurs who need expert guidance to move from idea to execution in a way that is practical, compliant, and commercially sound.

Our services are designed to help founders solve problems, reduce costly mistakes, and build with intention through a process-driven approach that brings clarity to every stage of the journey.

READY TO TURN YOUR BEAUTY IDEA INTO A STRUCTURED,SCALABLE BUSINESS?

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Our Training Academy

We offer a variety of online formulation courses in natural skincare and haircare. All the courses are available directly on this website. Access the courses information; please https://enenaturals.com/product-category/formulation-courses/

Our Eco Friendly Initiative

We have introduced a product refill station, both in our store and through direct home delivery, to enable our customers to easily refill their existing product containers. This initiative not only encourages the reuse of containers, thereby moving away from the single-use mentality, but also offers a financial benefit to our customers, who save 500 Naira per refill. This cost-effectiveness is a result of our choice to use paper packaging and pouches for refills, significantly reducing our production expenses related to water, soap, and sterilisation, commonly associated with plastic packaging. Additionally, this approach minimises water and manufacturing waste, aligning with our commitment to environmental sustainability. It also reduces the man-hours needed for production and packaging, making paper packaging and refills an economically and environmentally superior choice.

Our Social Sustainability Initiative

“The Launch My Beauty Product” initiative is designed to offer comprehensive training and support to African natural beauty entrepreneurs and aficionados aiming to establish their own beauty brands, at no cost. Utilizing our digital education platform, NaturEdu, Ene Naturals delivers top-tier industry resources. This platform also fosters an interactive online community where African beauty formulators can connect, collaborate, and exchange insights, enhancing their journey in the beauty industry. To access NaturEdu, please visit https://enenaturals.com/launch-my-product-project/

We welcome you into our world and look forward to your comments and feedback.

About our company

Ene Naturals is FDA-approved and registered in Nigeria as Ene Natural Skincare Limited RC 1539526 and registered in the United Kingdom with Company House as Ene Naturals 16038054