Since I began my organic skincare business, I have always relied on customers for inspiration, ideas and suggestions. In fact, no business can be successful without putting the customer first. This is why at Ene Naturals, the customer is a co- creator. So I developed two moisturizing products – Ene Naturals Moisturizing black soap and Ene Naturals Brightening goatmilk lotion for the skin that needs deep moisturizing.

I was pleased with the products as they were received well.

So my original formulation includes: raw African black soap, shea butter, rosemary oil, aqua, jasmine oil, turmeric, coconut milk, Glycerine, vitamin E, lavender, orange oil, lemon oil and citric acid. And then I got a client who wanted a moisturizing liquid black soap that lightens as well as fight wrinkles so I had to tweak the product a bit by including collagen, retinol, goatmilk and kojic acid. Thus a new custom line was created – Custom M – I like to call it. My client also had me customizing my goatmilk lotion as well. 

The original formulation contained raw goatmilk, aqua, coconut oil, lemon oil, orange oil, jasmine oil, carrot oil, vitamin E, Glycerine, collagen, retinol, turmeric and citric acid. In tweaking this for my client, I created a deep moisturizer that brightens one’s complexion and fights wrinkles. 

I was pleased to create the Custom M range which can now be ordered by people with similar taste. 

This shows that flexibility is very vital in businesses and to position one’s business for growth, one must be ope to the customer’s needs and put them at the forefront.

As a business owner, is there any way you’ve learnt something from your client? Pls do share!

Cheers!