How to test foundation colour
As FM Group introduces its cosmetics range
If in the past, you had to apply Foundation on the back of the hand before selecting the right colour to buy, then you’ve been going about it the wrong way. The back of the hand does not have the same complexion as the face or the neck. So to help your customers to select the right shade for their skin colour, all you have to do are:
1. Look at the customer’s face; is she light skinned or dark complexioned? Many African women fall within different foundation shades so determine her complexion.
2. Select three shades that look a match for the skin and apply them with foundation sponge on the cheek and close to the neck. The reason for applying the foundation colours on the cheek is so you can select a shade that is uniform with the cheek and the neck.
3. Watch and see that one will disappear into the skin. The one which does this is the right shade for the customer. The right shade looks like a second skin and easy to pick out among the three tested.
4. If you want to add value to your services, you might as well learn how to apply makeup properly. Below are some useful tips.
Makeup Application for amateurs
1, Cleanse the client’s face with cleansing pads to remove dirt from face as makeup must be applied on clean face.
2, Upon selecting the right shade of foundation, with a foundation sponge, preferably a wedge (this you can find in all cosmetic stores), blend the foundation on the face, making sure you blend into hairline. Do not use too much to avoid smudging. Keep the foundation as natural as possible.
3, With a powder sponge or brush, apply the powder over the foundation.
4, Remember to tender to the eyebrows – if you follow the natural arch, you will be able fill them up with eyebrow liners. Please, do not scrape off your eyebrows.
5, You can apply the eyeshadow by choosing a natural tone that you can apply all over the eyelids. Choose any colour you like to apply on the lower lid. Follow with eyeliner or eye pencil.
6, African women can use blush so do not be afraid of applying blush on your cheeks.
7, Lastly, apply lipstick.
If you want to be a successful distributor, learning this basic tips will help you to convince prospective distributors that selecting FM Cosmetics is the right thing to do. You will also be winning customer loyalty as well.